As a freelance professional, you possess a spreadsheet of client birthdays — not because you are naturally systematic, but because early in your professional life, you overlooked a major client's birthday and felt like a jerk for weeks afterward. Now you establish reminders, and when a birthday appears, you send a rapid email: "Happy birthday from our team. Hope you have a great day. Here is a small create birthday song discount on your next project "as a thank you for your business.

It's fine. It is professional, it is polite, and honestly, most clients likely do not consider it much one way or another. But looking at your open rates from last year — 12%, if you are being honest — you can't help but feel as though these emails could be improved. Not more often or more elaborate, but somehow... less disposable.

The problem is that everything about these emails screams "automated message". The template is generic. The message is generic.