I would just note, you don't need to look back too many years when Holiday seasons were just inundated. People basically released products in the Holiday season and this company performed well. So it all comes down to quali

"we're always worried about the competition and never take anything for granted, never claim success early. We do our best to create phenomenal entertainment and market it effectively, and then we explain what happened. We have enormously high expectations for October with the launch of john marston red dead redemption 2 Dead Redemption2. We take the competition seriously and we're really exited about the rele

"The nature of our approach and specifically the nature of Rockstar Games' approach is never to be derivative and always to shatter expectations. My belief is that Red Dead Redemption 2 will shatter expectations and that the online experience also will be extraordinary, but unexpec

My view is that by their very nature hits are unexpected. That's the goal.