You're a exercise trainer who works at a neighborhood gym, and for a while now you've been hosting distinctive birthday fitness classes — themed movements, upbeat music, the complete package. You felt it would be a pleasant approach to honor frequent attendees' special days, something that provided your workouts a more customized feel and community-oriented. But examining your participation statistics, you observed something troubling: birthday sessions continually attracted fewer participants than your standard classes.

What bothered you most was that the birthday sessions were genuinely enjoyable. You designed themed exercises — birthday push-ups, www.behance.net candle stretches, truly innovative movements. The tunes were lively. The atmosphere was electric. But people weren't showing up, and when they did, they regarded it as a gimmick session rather than a exercise session they'd desire to experience again.