Therefore, the crystallographic structure of the diamond to be reduce is analyzed using X-ray diffraction to choose the optimum cutting directions. The marketing campaign lasted for decades however was effectively discontinued by early 2011. De Beers still advertises diamonds, vapingsense but the advertising now mostly promotes its own brands, Clearance Vape Sale or licensed product strains, vape online retailer relatively than completely "generic" diamond products. De Beers' market share dipped quickly to second place in the global market below Alrosa in the aftermath of the worldwide economic disaster of 2008, all the way down to less than 29% by way of carats mined, rather than offered. In accordance with the Rio Tinto, in 2002 the diamonds produced and released to the market were valued at US$9 billion as tough diamonds, US$14 billion after being reduce and vapenever polished, E-Liquid US$28 billion in wholesale diamond jewelry, vape online retailer and Vape Clearance Sale US$57 billion in retail sales.