Google's latest Penguin update was intended to lessen the effect that poor quality backlinks had when it comes to a site's normal search performance. Though this development was generally received with disappointment by webmasters who were tapping backlink tools to synthetically increase their own SERP statistics, there was a particular cluster that got delighted with this development - those engaged in black hat spamming who make use of negative SEO to pull down their rivals' performances. For quite some time, cibai Google repudiated negative SEO's effect on normal search results, though various irrefutable case studies proved that this particular kind of attack could be tapped to radically decrease a rival's rankings. Because of this, the most effective tactic to avoid negative SEO is by keeping aware with the ploys that these black hat tacticians make use and keep track of your website for any signs that this attack is being tapped.