9. The Historical Trajectory and Market Revolution of a Modern Metal The ascent of the tungsten wedding ring from an industrial composite to a mainstream jewelry staple represents a significant, yet relatively recent, revolution in the wedding band site market. The material's introduction to consumer wearables began not with rings, web page but with timepieces; the Swiss watch company Rado pioneered the use of scratch-resistant tungsten carbide in their watch cases in 1962, demonstrating the material's viability as a lifelong-wearable item. Its subsequent transition into the wedding band industry was initially slow, coinciding with a broader shift in consumer tastes toward "alternative metals" in the late 1990s and early 2000s, where materials like titanium, ceramic, and stainless steel began to challenge the dominance of gold.