Wales is leading the way in sustainable tourism, blending its stunning landscapes—think Snowdonia's peaks and Pembrokeshire's coasts—with eco-conscious practices. Through the Welsh Government's "Welcome to Wales 2020-2025" strategy, the focus is on growing tourism that benefits people, places, and the planet, aiming for Net Zero by 2050. Initiatives emphasize low-carbon travel, community involvement, and environmental protection, attracting eco-travelers who seek authentic Welsh experiences without the footprint.

Key Initiatives

Sustainable Tourism Wales Campaign:

Launched by Business Wales, this digital showcase supports businesses in reducing waste, conserving water, and sourcing local supplies. It features success stories from accommodations adopting renewable energy and farm-to-table dining.

Addo – A Promise to Wales:

An ongoing campaign encouraging visitors and locals to "Addo" (promise) to care for Wales by respecting nature, supporting communities, and choosing sustainable options like public transport or eco-hikes.

Cynefin Project and Collaborations:

Partnering with the Centre for Alternative Technology (CAT) in Machynlleth, this low-carbon initiative promotes Mid Wales as a hub for responsible tourism, including educational tours on renewable energy.

Why It Matters

These efforts counter tourism's environmental pressures, with Wales' 10 million annual visitors now guided toward greener choices. Eco-trails in St Davids, foraging workshops, and carbon-neutral stays align with global trends, fostering cultural enrichment and health benefits for all.